On "pinkwashing"

"One of the most remarkable features of the Brand cultured campaign is the marketing of the modern nation-state as gay-friendly. One of the organisations has been quoted ... as saying: "We decided to improve the country's image through its gay community." This "pinkwashing", as it is now commonly termed in activist circles, has currency beyond specific gay groups. Within global gay and lesbian organising circuits, to be gay friendly is to be modern, cosmopolitan, developed, first-world, global north, and, most significantly, democratic."

J. Puar on "pinkwashing" and politics. Full article: guardian.co.uk/july01

Note: Original words have been replaced with words in italics in order to remove "pinkwashing" from its embedding in specific geographical space, and treating it as a "thing in itself ... a relational system."