Smart Condom Campaign

A friend of mine recently sent me a link to this incredible CNN.com news story entitled, "Safe sex ideas that raise eyebrows" by Mehan Holohan in Mental Floss. It highlights five novel campaigns launched by nonprofit organizations in different countries to encourage wider use of condoms. To read the entire article, click here.

In India for example (one of the countries included in the story), The Bill and Melinda Gates Foundation has donated money for a national condom ring tone that sings "Condom, Condom." In conjunction, the BBC World Service Trust is producing a mass media campaign to make condoms more socially acceptable by way of improving the image of the condom user as a smart, intelligent and responsible individual. To hear the ringtone and read more about this campaign, visit here: condomcondom.org It is composed by Rupert Fernandes and sung by Vijay Prakash.

Here's a snippet of one of the ongoing commercials of this campaign. The commercial is in Hindi with English subtitles: A cellphone goes off at a wedding reception and it has the most unlikely ringtone of "condom, condom." If you think people are shocked and disgusted, well think again! This is the new age India where most people are seen delightfully endorsing the chant.
Social Message: Condoms signify smart and responsible behavior. Check it out!